Designing experiences with growth in mind

5+ years turning onboarding, activation and pricing pages into measurable growth for B2B SaaS.

See my work
Sticky notes and sketches spread across a wooden floor during a workshop
Bri standing with arms crossed in front of framed artwork
A calm lake between mountains at sunset

Work with
measurable impact

Check out a selection of my featured CRO-related UX work

Trainerize onboarding screen asking coaches how they coach, with matching program previews

PLG, activation, onboarding

Onboarding and activation redesign

Rebuilt the first-run experience so new users reach their ‘aha’ moment faster.

14-day Activation

+21.6%Relative Lift

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Trainerize website pricing page with four plan cards: Basic, Grow, Pro 5 (most popular) and Studio Plus

PLG, Acquisition, website optimization

Pricing card restructure

Ran A/B tests on the Trainerize website pricing page to drive more visitor to trial conversions.

click-through-rate

1.7%Before

to

2.9%After

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Trainerize checkout page with an order summary for Studio Plus showing Total Due Today and the terms checkboxes

PLG, Monetization, upgrade flow

Checkout flow redesign

Redesign the checkout flow experience to improve clarity and standardize the UX flow.

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Hiring for growth? Let’s talk.

I’m a growth UX designer with 5+ years across PLG and sales-led B2B SaaS.

Get in touch